Current Projects
Introduction to Big Data & Advertising
(About Big Data)
Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves.
The Purpose of Advertising & Marketing
The purpose of advertising and marketing is to inform, educate, and ultimately persuade consumers to buy a given product or service—but how can advertisers and marketers know how to get their message across and influence people to purchase said products and services?
The answer is by creating a message that resonates with their target audience. This is where it all gets challenging. Defining a target audience is very important to begin with because different types of people will respond to different content. For instance, you will probably need a different strategy when you advertise a skateboard line to teenagers, compared to a product campaign for a dishwasher. Different markets (groups of people defined by age, social status, and other factors) will respond to different things.
Big Data & its Role in Advertising
Smart marketers utilize information about their target audience(s) to fine tune the message and delivery of their campaigns—more data typically reflects a more effective campaign. This is where “big data” comes into play.
Big data could be described as a large amount of information, which can help advertisers and marketers gain essential insights into their target demographics. Through big data analytics, marketers can find out relevant details, such as shopping patterns, interests, consumer habits and trends, just to mention a few. It’s easy to understand why big data is such a hot commodity these days. The basic idea is that such information can improve the effectiveness of advertising and marketing and contribute to content that is more engaging and efficient.
Paramount Elites Advertising Top-up

In today's Internet age, everything is linked to the Internet and it has brought us into the era of big data. Jack Ma, the founder of Alibaba Group, said at a conference in Hong Kong, "Humans are moving from the IT era to the DT era. In the next ten or twenty years, the most precious and scarce resource in the world will not be crude oil. It definitely will be Big Data."

Combining big data analysis and precise marketing as its core concept, Paramount Elites entered the Chinese market late 2018. We are looking to take the internet advertising industry by storm. We intend to build an Internet advertising alliance that provides brand strategy, data analysis and creative planning for corporate clients.

In order to expand our database, Paramount Elites will continue to search for high-quality APP or platform with potential in the different industries such as music, games, video, social media, communication, e-commerce, and news etc for partnership collaboration. Our loyal fans can continue to support our partners by boosting their user base and strengthen data traffic through our advertising top-up program.

All strategic collaboration-related advertising revenues will be shared with Paramount Elites and its loyal fans.